Make sure the inbound marketing company of your choice avails transparent and tested services. You should not consider inbound marketing companies that provide social media strategy and content marketing but do not embrace SEO strategy. You need an inbound marketing company availing marketing campaign package as a whole consisting of pay-per-click, webinar production, SEO strategy, video production, and others. This helps an inbound marketing company in figuring out the strategies that work suitably and those performing poorly. Additionally, the company lets its clients to easily access tools allowing them to consider their metrics.